The development of a scale to measure consumer doubt towards new products

Application of the QFD as a design approach to ensure comfort in using hand tools: can the design team complete the house of quality appropriately?

Using early concept narratives to collect valid customer input about breakthrough technologies: The effect of application visualization on transportation

Comparing the effectiveness of visual and verbal analogies in advertising new products

Consumer chatting during online shopping: An exploratory study

Consumentenonderzoek naar discontinue innovaties (1)

Consumentenonderzoek naar discontinue innovaties (2)

Using analogies in marketing communications to manage consumer learning of really new products

Some consequences of category ambiguity: a comparison of hybrid and non-hybrid products

Effectively communicating new product benefits to consumers: The use of analogy versus literal similarity

The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits

The effect of cultural adaptation of E-commerce websites on perceptions of credibilty and trust

Analogical learning of new product benefits: Between-domain analogies versus within-domain analogies

Consumentenonderzoek naar discontinue innovaties

The effectiveness of true analogies for consumer learning of really new products

Succes hybride producten overschat

Consumer skepticism toward new products

Consument en web: een inleiding digitale marketingcommunicatie

Wat is het? Een motor, een auto of een ehhh...? Consumenten categorisatie van hybride producten

Consumers' reactions to ambiguous product information. The categorization of hybrid products