K

KPN Morel

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20 records found

Some consequences of category ambiguity: a comparison of hybrid and non-hybrid products
Conference paper - KPN Morel

Using early concept narratives to collect valid customer input about breakthrough technologies: The effect of application visualization on transportation

Analogical learning of new product benefits: Between-domain analogies versus within-domain analogies
Conference paper - A. Ait El Houssi, KPN Morel, H.J. Hultink

Comparing the effectiveness of visual and verbal analogies in advertising new products
Conference paper - H.J. Hultink, KPN Morel

The effect of cultural adaptation of E-commerce websites on perceptions of credibilty and trust
Conference paper - KPN Morel, H.M.J.J. Snelders

Consumer skepticism toward new products
Conference paper - KPN Morel, ATH Pruyn

Consument en web: een inleiding digitale marketingcommunicatie

Effectively communicating new product benefits to consumers: The use of analogy versus literal similarity

Consumers' reactions to ambiguous product information. The categorization of hybrid products
Doctoral thesis - KPN Morel

Wat is het? Een motor, een auto of een ehhh...? Consumenten categorisatie van hybride producten
Book chapter - KPN Morel

The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits
Conference paper - A. Ait El Houssi, KPN Morel, H.J. Hultink

Consumentenonderzoek naar discontinue innovaties (2)
Journal article - KPN Morel, J.R. Ortt

Consumentenonderzoek naar discontinue innovaties
Book chapter - KPN Morel, J.R. Ortt

Succes hybride producten overschat

Consumentenonderzoek naar discontinue innovaties (1)
Journal article - J.R. Ortt, KPN Morel

The effectiveness of true analogies for consumer learning of really new products
Conference paper - A. Ait El Houssi, KPN Morel, H.J. Hultink

Using analogies in marketing communications to manage consumer learning of really new products
Conference paper - A. Ait El Houssi, KPN Morel, H.J. Hultink

The development of a scale to measure consumer doubt towards new products
Journal article - M.C. Saeaeksjaervi, KPN Morel

Application of the QFD as a design approach to ensure comfort in using hand tools: can the design team complete the house of quality appropriately?
Journal article - LFM Kuijt-Evers, KPN Morel, P. Vink

Consumer chatting during online shopping: An exploratory study
Conference paper - J.P.L. Schoormans, KPN Morel, Y. Zheng