The effectiveness of true analogies for consumer learning of really new products
Conference Paper
(2003)
Author(s)
A. Ait El Houssi (TU Delft - Responsible Marketing and Consumer Behavior)
KPN Morel (TU Delft - Responsible Marketing and Consumer Behavior)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:48ff7053-8101-4b54-8d51-554107a7257b
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Publication Year
2003
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
CD-ROM@en
Pages (from-to)
1-7
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