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A. Ait El Houssi
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7 records found
Analogical learning of new product benefits: Between-domain analogies versus within-domain analogies
Conference paper -
A. Ait El Houssi
,
KPN Morel
,
H.J. Hultink
Making the invisible visible and comprehensible: using learning by analogy to communicate imperceptible functionalities
Conference paper -
A. Ait El Houssi
,
S.C. Mooij
Consument en web: een inleiding digitale marketingcommunicatie
Book -
H van Driel
,
A. Ait El Houssi
,
P Kaashoek
,
KPN Morel
,
M Stokmans
,
NY Vink
De ontwikkeling en marketing van intelligente producten
Book chapter -
A. Ait El Houssi
,
S.A. Rijsdijk
,
H.G. Veldhuizen
Effectively communicating new product benefits to consumers: The use of analogy versus literal similarity
Journal article -
A. Ait El Houssi
,
KPN Morel
,
H.J. Hultink
The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits
Conference paper -
A. Ait El Houssi
,
KPN Morel
,
H.J. Hultink
The effectiveness of true analogies for consumer learning of really new products
Conference paper -
A. Ait El Houssi
,
KPN Morel
,
H.J. Hultink