Analogical learning of new product benefits: Between-domain analogies versus within-domain analogies
Conference Paper
(2004)
Author(s)
A. Ait El Houssi (TU Delft - Responsible Marketing and Consumer Behavior)
KPN Morel (TU Delft - Responsible Marketing and Consumer Behavior)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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Publication Year
2004
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
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