The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits
Conference Paper
(2005)
Author(s)
A. Ait El Houssi (TU Delft - Responsible Marketing and Consumer Behavior)
KPN Morel (TU Delft - Responsible Marketing and Consumer Behavior)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:b238190d-cd15-4166-92f5-6f5880fa553e
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Publication Year
2005
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
Editor onbekend JH@en
Pages (from-to)
1-9
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