Making the invisible visible and comprehensible: using learning by analogy to communicate imperceptible functionalities

Conference paper (2001)

Authors

A. Ait El Houssi Responsible Marketing and Consumer Behavior
S.C. Mooij Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2001

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior