The development of a scale to measure consumer doubt towards new products

Application of the QFD as a design approach to ensure comfort in using hand tools: can the design team complete the house of quality appropriately?

Using early concept narratives to collect valid customer input about breakthrough technologies: The effect of application visualization on transportation

Comparing the effectiveness of visual and verbal analogies in advertising new products

Consumentenonderzoek naar discontinue innovaties (1)

Consumer chatting during online shopping: An exploratory study

Consumentenonderzoek naar discontinue innovaties (2)

Some consequences of category ambiguity: a comparison of hybrid and non-hybrid products

Using analogies in marketing communications to manage consumer learning of really new products

The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits

Effectively communicating new product benefits to consumers: The use of analogy versus literal similarity

The effect of cultural adaptation of E-commerce websites on perceptions of credibilty and trust

Analogical learning of new product benefits: Between-domain analogies versus within-domain analogies

Consumentenonderzoek naar discontinue innovaties

The effectiveness of true analogies for consumer learning of really new products

Succes hybride producten overschat

Consument en web: een inleiding digitale marketingcommunicatie

Consumer skepticism toward new products

Wat is het? Een motor, een auto of een ehhh...? Consumenten categorisatie van hybride producten

Consumers' reactions to ambiguous product information. The categorization of hybrid products