Consumer skepticism toward new products

Conference Paper (2003)
Author(s)

KPN Morel (TU Delft - Responsible Marketing and Consumer Behavior)

ATH Pruyn (External organisation)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2003
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
Niet eerder opgenomen@en
Pages (from-to)
351-357
ISBN (print)
0-915552-51-5

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