The development of a scale to measure consumer doubt towards new products
Journal Article
(2010)
Author(s)
M.C. Saaksjarvi (TU Delft - Responsible Marketing and Consumer Behavior)
KPN Morel (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:2b5c3da0-cf7a-433d-842d-79eebd43916d
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Publication Year
2010
Language
Dutch
Research Group
Responsible Marketing and Consumer Behavior
Issue number
3
Volume number
13
Pages (from-to)
272-293
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