Consumentenonderzoek naar discontinue innovaties

Book Chapter (2004)
Author(s)

KPN Morel (TU Delft - Responsible Marketing and Consumer Behavior)

Roland J. Ortt (TU Delft - Technology, Strategy and Entrepreneurship)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2004
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
140-157
ISBN (print)
90-430-0867-2

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