Comparing the effectiveness of visual and verbal analogies in advertising new products

Conference paper (2007)

Authors

H.J. Hultink Responsible Marketing and Consumer Behavior
KPN Morel Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
More Info
expand_more

Published Date

2007

Language

Undefined/Unknown

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Research Group

Responsible Marketing and Consumer Behavior