Comparing the effectiveness of visual and verbal analogies in advertising new products
Conference Paper
(2007)
Author(s)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
KPN Morel (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:43e957ed-ce80-4852-83cf-c380a86a38cd
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Publication Year
2007
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-8
ISBN (print)
997-99483-5-3
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