Introduce StarDetect to market

Abstract

The aerospace industry's global market rise considerably in recent years. StarDetect, founded in Beijing in 2020, is a startup focusing on small satellite technology, developing functional payloads and providing customised services within the needs of space astronomy or earth geography observation. However, due to the relatively short and immature development of China's small satellite commercial industry, the current satellite service targets is limited, and most of the end-users are government and research institutes. StarDetect's has to reach out to more potential customers and develop new satellite application scenarios. Therefore, the goal of this thesis is to investigate a new commercial market for StarDetect and formulate a strategy for its entry. The thesis employed the double diamond design process to provide structure for the creation process and obtain solutions by using iterative analysis. As the result, a roadmap is designed for StarDetect to enter the Smart Tourism market. In the first horizon, Destination Discovery Service based on mature technology is launched to open new businesses in the market with price penetration, to meet the needs of tourism project developers for quick access to destination information. And a 3D visualization service is available as an add-on value. In the second horizon, the Destination Environmental Monitoring service is introduced for increasing sales, which meet the demands of management organizations for monitoring the sustainability of natural destinations. At the same time, a website providing sustainable travel information to responsible travellers is offered, to develop StarDetect's brand recognition and build connections with potential consumers in preparation for the next horizon's B2C business. Finally, Horizon 3 continue to grow market segments by launching Disaster warning and Safety monitoring services. Meanwhile, StarDetect started to serve consumers directly by providing a one-stop service platform for outdoor adventure to capture new business opportunities.