Understanding influences on entrepreneurship educator role identity

Journal Article (2024)
Author(s)

Candida Brush (Arthur M. Blank Center, Wellesley, Massachusetts)

Birgitte Wraae (UCL University College)

Shahrokh Nikou (TU Delft - Responsible Marketing and Consumer Behavior, Åbo Akademi University)

Research Group
Responsible Marketing and Consumer Behavior
Copyright
© 2024 Candida Brush, Birgitte Wraae, S. Nikou
DOI related publication
https://doi.org/10.1108/ET-01-2022-0007
More Info
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Publication Year
2024
Language
English
Copyright
© 2024 Candida Brush, Birgitte Wraae, S. Nikou
Research Group
Responsible Marketing and Consumer Behavior
Issue number
10
Volume number
66
Pages (from-to)
1-28
Reuse Rights

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Abstract

Purpose: Despite the considerable increase in research on entrepreneurship education, few studies examine the role of entrepreneurship educators. Similarly, most frameworks from entrepreneurship education recognize the educator’s importance in facilitating instruction and assessment, but the factors influencing the educator role are not well understood. According to the identity theory, personal factors including self-efficacy, job satisfaction and personal values influence the perspective of self, significance and anticipations that an individual in this role associates with it, determining their planning and actions. The stronger the role identity the more likely entrepreneurship educators will be in effectively developing their entrepreneurial skills as well as the overall learning experience of their students. The objective of this study is to pinpoint the factors that affect entrepreneurial role identity. Design/methodology/approach: Drawing upon the identity theory, this study developed a theoretical framework and carried out an empirical investigation involving a survey of 289 entrepreneurship educators across the globe. Structural equation modeling (SEM) technique was applied to analyze and explore the factors that impact the identity of the educators in their role as entrepreneurship teachers. Findings: The findings show that the role identity of entrepreneurship educators is significantly influenced by their self-efficacy, job satisfaction and personal values. Among these factors, self-efficacy and job satisfaction have the most significant impacts on how educators perceive their role. The implications of these results and directions for future research are also discussed. Originality/value: The novelty of the current study is derived from its conceptualization of the antecedents of role perception among entrepreneurship educators. This study stands out as one of the earliest attempts to investigate the factors that shape an individual’s scene of self and professional identity as an entrepreneurship educator. The significance of comprehending the antecedents of role perception lies in the insights it can offer into how educators undertake and execute their role, and consequently, their effectiveness in teaching entrepreneurship.