Circular Image

Shahrokh Nikou

info

Please Note

107 records found

Journal article (2026) - Laleh Davoodi, József Mezei, Shahrokh Nikou, Leonardo Espinosa-Leal
Understanding customer satisfaction in e-commerce is crucial for businesses to remain competitive. While traditional feedback analysis methods are labour-intensive and subjective, machine learning advances have enabled more efficient and scalable sentiment analysis. However, existing models struggle with aspect-based sentiment analysis (ABSA), particularly in detecting implicit aspects and handling mixed sentiments. This paper presents a multi-model machine learning pipeline designed to enhance ABSA by integrating fine-tuned Large Language Models (LLMs) with BERT and RoBERTa-based models. The pipeline consists of an LLM-generated synthesized annotated feedback model, a BERT-based aspect detection model, a RoBERTa-based ABSA model, and an LLM-based ABSA model for handling implicit aspects and mixed sentiments. Additionally, a RoBERTa-based model is employed for overall sentiment detection. By leveraging both manually annotated and synthetic data, the pipeline improves sentiment classification accuracy and aspect coverage, even in data-scarce environments. The results demonstrate that combining multiple models enhances detection accuracy compared to single-model approaches. This study provides a scalable and effective solution for e-commerce feedback analysis, offering businesses valuable insights for improving customer experience and decision-making. ...

A decision-tree framework for recycling aircraft cabin interiors

Journal article (2026) - Shahrokh Nikou, Sicco Santema
The aviation industry faces pressure to reduce its environmental footprint while maintaining cost efficiency, regulatory and safety compliance. This research investigates how recyclability, as a key strategy within circular economy principles, can be implemented for aircraft interior parts. Employing a multi-method approach, including literature analysis, field research, stakeholder interviews, and a case study, this research identifies critical enablers and barriers to recycling aircraft interior parts. The findings demonstrate that recycled materials can meet key fire safety standards, supporting their potential for reuse in safety-relevant aircraft applications. A decision-tree framework was developed to assess the recycling potential of interior parts across maintenance, repair, and overhaul (MRO) operations. The research concludes that advancing recyclability within aircraft interiors aligns with circular economy ambitions and is both technically feasible and economically advantageous, offering a scalable pathway to enhance sustainability and operational efficiency in the aviation sector. ...

A tool to design scale-up strategies for sustainable businesses

Journal article (2025) - A. Panigrahi, S. Nikou, G. Calabretta
Sustainable Business Model (SBM) is a strategic approach that integrates sustainability into the core operations and values of organisations. However, scaling SBMs remains a significant challenge due to resource constraints, operational inefficiencies, and stakeholder complexities, emphasising the need for structured frameworks to facilitate this process. This paper introduces the Sustainability Scale-Up Framework (SSF), a comprehensive tool explicitly developed through a design approach to help businesses scale their operations while maintaining alignment with environmental, social, and economic sustainability principles. The SSF was developed iteratively through an extensive literature review, and semi-structured interviews with experts and practitioners of sustainable startups. The SSF's layered structure systematically addresses value creation, operational scalability, stakeholder engagement, and strategic alignment, uniquely integrating value tensions across economic, social, and environmental dimensions to guide the scaling of SBMs. The SSF was validated through a business case workshop where its practical utility based on parameters like usability, flexibility, coherence, and applicability were examined. This paper contributes to SBM, scalability, and strategic design literature by offering insights through a vision-driven framework, providing a novel methodological approach to integrate strategic design principles into scaling processes, and delivering practical tools for businesses, and policymakers to foster sustainable growth for achieving transformative impact. ...
Journal article (2025) - Jozsef Mezei, Candida Brush, Eric W. Liguori, Shahrokh Nikou
Purpose
For two decades, the Global Entrepreneurship Monitor (GEM) has collected survey and national expert data to better understand entrepreneurial activity and the country context within which this occurs. In this paper, we re-envision GEM’s country groupings, positing a novel approach to more fully understanding the nuances of entrepreneurial activity.

Design/methodology/approach
Using data from the GEM’s Entrepreneurial Framework Conditions (EFCs) (2017–2020), we employ an unsupervised machine learning method (clustering) to classify countries into distinct groups according to country-specific government policies, education, sociocultural, and entrepreneurship infrastructure support. Then, building on the identified two sets of distinct economies (termed as “matured” and “maturing” entrepreneurial economies) and using the GEM’s data on Entrepreneurial Behaviour and Attitudes (EBAs), fuzzy-set Qualitative Comparative Analysis (fsQCA) is applied to highlight the complex nature of entrepreneurial intentions and to identify configurations of possible conditions that confirm intention pathways in entrepreneurial activities in each cluster of economies.

Findings
Our key findings suggest that in “matured” economies, where entrepreneurship is well-supported, people are driven by opportunity and a supportive environment. Moreover, in “maturing” economies, where there is less support, factors like personal status and overcoming fear of failure play a bigger role in their motivations. This new perspective is crucial not just for understanding entrepreneurship but also for shaping policies that truly support budding entrepreneurs. The results suggest that governments should tailor their support for entrepreneurship based on their maturity level.

Originality/value
Historically, GEM grouped countries based on the level of economic development (efficiency, innovation and factor economies) and, more recently, used the level of income (high, medium and low). Both categorisations are essentially outcome factors reflecting economic progress. While it is useful to compare countries based on these dimensions, we propose grouping based on entrepreneurial framework or contextual conditions, enabling scholars and policy makers alike to better understand how context influences entrepreneurial activity. ...
Journal article (2025) - Shahrokh Nikou, Erik‐Jan Hultink, Nancy M P. Bocken
Efficiency-­ led sustainability is important but often fails to deliver absolute reductions in resource use, leaving organisations ex- posed to rebound effects. What remains underexplored is how sufficiency, the strategic limitation of consumption and resource use, is operationalised within organisational contexts. We address this gap through a systematic review of 70 peer-­ reviewed studies, using the Structure-­ Conduct-­ Performance (SCP) framework to connect enabling conditions, organisational practices and sustainability performance. We identify eight thematic clusters reflecting how sufficiency is enacted across domains such as governance and policy, organisational practices, social norms and infrastructural systems. Building on these, we develop a typology of five strategic types through which organisations operationalise sufficiency. This paper (1) adds a system-­ level per- spective that bridges structural, strategic and performance domains; (2) extends the SCP framework as a theory-­ building lens to expose misalignments that hinder sufficiency transitions; and (3) highlights tensions that challenge dominant assumptions in sustainability-­ oriented organisational strategy. ...

Intention to reuse food leftovers and associated design strategies

Journal article (2025) - Shahrokh Nikou, Lise Magnier, Heleen S. Sinnige
Household food waste plays a crucial role in the overall global food waste problem. A significant portion of this waste consists of edible leftovers that could be repurposed instead of discarded. However, leftover reuse remains an underexplored strategy for reducing food waste, despite its potential to contribute to more sustainable food consumption. By framing leftover reuse as a sufficiency-driven behavior, this study positions it as a key strategy for reducing food waste and fostering responsible consumption. Following a mixed method approach consisting of qualitative interviews, a survey and creative sessions with designers, this research explores the psychological factors that influence individuals' intentions to reuse food leftovers and provides practical design strategies to encourage leftover reuse. Based on a dataset of 244 households in the Netherlands, we use Structural Equation Modeling (SEM) to test a conceptual model grounded in psychological constructs, assessing factors influencing intention to reuse leftover food. The findings reveal that attitudes, and personal norms are significant factors in encouraging reuse of leftover food, while perceived health risks negatively affect attitudes towards reuse. Based on qualitative and quantitative insights, six evidence-based design strategies were developed to address both psychological motivators and practical challenges. The results contribute to the literature and practice by highlighting the psychological determinants of food leftover reuse and proposing interventions to foster sustainable food consumption practices. ...

An Assessment of Digitalization Impact

Journal article (2025) - Shahrokh Nikou, Albert Plugge
Previous research on digital transformation of Finance & Accounting is largely conceptual, lacking insights into financial specialists’ roles in adopting and implementing digital technologies. By employing Resource Orchestration Theory, this study examines digitalization’s impact on F&A functions through four case studies. Findings reveal diverse adoption strategies, evolving F&A processes, and data-driven decision-making. The results show that due to the adoption of digital technologies, the elusive boundaries of F&A functions have become opaque. This paper contributes to F&A functions literature and provides new knowledge on how to seize the opportunity arising from the more elusive boundaries of F&A within diverse organizations. ...

Bridging theory and practice with tactical sustainability cards

Journal article (2025) - Giulia Calabretta, Ömer Döver, Shahrokh Nikou
This research investigates how professional designers engage with sustainability in their practices, focusing on the early ideation phase. A comprehensive literature review identified gaps in existing tools and methods, highlighting a lack of practical guidance for addressing sustainability within organisational and societal contexts. Semi-structured interviews with design practitioners provided insights into the challenges designers face, including conflicting stakeholder priorities, greenwashing, and the need for alignment across diverse perspectives. A co-creation session further refined these insights, leading to the development of the Tactical Sustainability Cards—a tool designed to inspire sustainable thinking, guide decision-making, and foster collaboration. The Tactical Sustainability Cards were validated through expert feedback and iterative refinement, emphasising their utility in overcoming limitations of existing Design for Sustainability (DfS) tools, such as complexity and narrow focus. By providing actionable prompts and a shared language, the cards empower designers to navigate sustainability challenges, align stakeholders, and justify sustainable initiatives effectively. This research contributes to bridging the gap between sustainability theory and practice by offering a practical tool that integrates sustainability into design processes. The findings lay a foundation for future work exploring the broader applicability of the cards and elaborate on the potential for design to harmonise innovation and sustainability, addressing the environmental and societal challenges. ...

A Design-Led Approach to Recyclable Packaging

Journal article (2025) - Tessa Bronsky, Shahrokh Nikou, Pien Jager
The transition to recyclable packaging is a strategic priority for the Fast-Moving Consumer Goods (FMCG) sector, aligning with the EU Packaging and Packaging Waste Regulation (PPWR). Adapting to regulatory uncertainty and integrating evolving recyclability criteria require not only technical innovation but also organisational transformation and cross-functional alignment. This paper investigates how FMCG companies can develop dynamic capabilities to embed recyclability into packaging design, balancing sustainability, functionality and business viability. This paper aims to develop and validate design-led toolkits that enable FMCG companies to integrate recyclability and regulatory compliance into packaging innovation in alignment with the EU PPWR. Drawing on a mixed-methods approach combining literature review, stakeholder interviews and a case study within the case company's packaging division, we develop and validate strategic and tactical roadmaps and a recyclable-ready design process template. The toolkits support managerial decision-making by enabling regulatory preparedness, sustainable innovation and enhanced collaboration across R&D, marketing and supply chain functions. By framing recyclability as both a design and strategic organisational challenge, this paper positions PPWR compliance readiness as a dynamic capability and offers actionable frameworks for FMCG companies' transition towards circular packaging in a complex regulatory landscape. The findings contribute to sustainability-oriented innovation literature and provide practical recommendations and solutions to managers and decision-makers aiming at sustainable packaging transitions while maintaining competitive advantage. ...
Journal article (2024) - Hamed Ahmadinia, Jannica Heinström, Kristina Eriksson-Backa, Shahrokh Nikou
Purpose: This research paper aims to delve into the perceptions of health susceptibility among Iranian, Afghan and Tajik individuals hailing from asylum-seeking or refused asylum-seeking backgrounds currently residing in Finland, Norway and Sweden. Design/methodology/approach: Semi-structured interviews were conducted between May and October 2022 involving a sample size of 27 participants. An adapted framework based on the health belief model along with previous studies served as a guide for formulating interview questions. Findings: Notably influenced by cultural background, religious beliefs, psychological states and past traumatic experiences during migration journeys – before arrival in these countries till settling down – subjects’ perception of health concerns emerged significantly shaped. Additionally impacting perspectives were social standing, occupational status, personal/family medical history, lifestyle choices and dietary preferences nurtured over time, leading to varying degrees of influence upon individuals’ interpretation about their own wellness or illness. Practical implications: Insights garnered throughout the authors’ analysis hold paramount significance when it comes to developing targeted strategies catering culturally sensitive health-care provisions, alongside framing policies better aligned with primary care services tailored explicitly around singular demands posed by these specific communities dwelling within respective territories. Originality/value: This investigation represents one among few pioneering initiatives assessing perceptions regarding both physical and mental well-being within minority groups under examination across Nordic nations, unveiling complexities arising through intersecting factors like individual attributes mingling intricately with socio-cultural environments, thereby forming unique viewpoints towards health-care belief systems prevalent among such population segments. ...
Journal article (2024) - Moonkyoung Jang, Shahrokh Nikou, Seongcheol Kim
The pervasive integration of digital platforms into daily life has amplified their perceived indispensability. This study investigates the factors influencing this perception across countries with contrasting platform landscapes, focusing on platform quality and usage patterns. We conducted surveys in Finland and Korea, countries representing distinct platform ecosystems. The results revealed higher perceived indispensability in Korea than in Finland, with usefulness and habitual platform use emerging as significant predictors of indispensability in both countries. However, the specific aspects of platform quality influencing this perception diverged. In Finland, the platform’s comprehensiveness and security risk significantly impacted indispensability, while social interaction features played a negligible role. Conversely, in Korea, social interaction features significantly influenced indispensability, while platform comprehensiveness and security risk were non-significant. These findings underscore the multifaceted nature of digital platform indispensability, shaped by the interaction of platform quality and usage patterns. The contextual variations highlighted by our cross-country comparison suggest that a one-size-fits-all approach to platform regulation or user education may be ineffective. Future research should explore these cultural and platform-specific nuances to devise tailored policies. ...
Journal article (2024) - Candida Brush, Birgitte Wraae, Shahrokh Nikou
Purpose: Despite the considerable increase in research on entrepreneurship education, few studies examine the role of entrepreneurship educators. Similarly, most frameworks from entrepreneurship education recognize the educator’s importance in facilitating instruction and assessment, but the factors influencing the educator role are not well understood. According to the identity theory, personal factors including self-efficacy, job satisfaction and personal values influence the perspective of self, significance and anticipations that an individual in this role associates with it, determining their planning and actions. The stronger the role identity the more likely entrepreneurship educators will be in effectively developing their entrepreneurial skills as well as the overall learning experience of their students. The objective of this study is to pinpoint the factors that affect entrepreneurial role identity. Design/methodology/approach: Drawing upon the identity theory, this study developed a theoretical framework and carried out an empirical investigation involving a survey of 289 entrepreneurship educators across the globe. Structural equation modeling (SEM) technique was applied to analyze and explore the factors that impact the identity of the educators in their role as entrepreneurship teachers. Findings: The findings show that the role identity of entrepreneurship educators is significantly influenced by their self-efficacy, job satisfaction and personal values. Among these factors, self-efficacy and job satisfaction have the most significant impacts on how educators perceive their role. The implications of these results and directions for future research are also discussed. Originality/value: The novelty of the current study is derived from its conceptualization of the antecedents of role perception among entrepreneurship educators. This study stands out as one of the earliest attempts to investigate the factors that shape an individual’s scene of self and professional identity as an entrepreneurship educator. The significance of comprehending the antecedents of role perception lies in the insights it can offer into how educators undertake and execute their role, and consequently, their effectiveness in teaching entrepreneurship. ...
Journal article (2024) - Albert Plugge, S. Nikou
Acting in a dynamic market, organizations experience global competition, face Environmental, Social, and Governance (ESG) requirements, they must keep pace with rapid technological developments, and be resilient to handle geopolitical turbulence. To maintain their competitive position in the market, organizations use Global Business Services (GBS), which includes Shared Service Centers (SSC), to respond to customer demands adequately. GBS is considered to be a complex model, and various factors need to be orchestrated continuously to ensure proposed benefits. However, it is unknown which factors affect the implementation of GBS from a holistic perspective. Importantly, it is assumed that digital technologies may overcome GBS implementation challenges. Based on an international study, the authors identified six factors that form a part of an organization’s GBS orchestration capability, namely: plural sourcing strategy, business services portfolio, customer orientation, modularized business processes, information technology (standardization) and governance (decision rights). In addition, we find that various digital technologies are applied that overcome GBS implementation challenges. Our findings contribute to the effective implementation of GBS by practitioners. ...
Conference paper (2024) - József Mezei, Laleh Davoodi, S. Nikou
In order to understand the antecedents of costumer satisfaction, businesses can analytically utilise the growing amount of customer's information. Unstructured text data can be used to uncover important information owing to developments in Natural Language Processing and text analytics approaches. In this paper, we focus on customer reviews posted on e-commerce shopping platforms. We perform manual data annotation to determine the sentiment of the review with respect to the most important aspects of the customer journey. The 14 extracted aspects are grouped into three constructs that correspond to the stages of the customer's interaction with the e-commerce platform. We make use of a configurational approach, Fuzzy-set Qualitative Comparative Analysis, to understand how the sentiment with respect to the three stages combine to achieve positive customer satisfaction. The outcomes of the analysis show that all the three stages of customer journey play important roles in determining the final evaluation of a customer, leading to a positive or a negative sentiment. The theoretical and practical implications are discussed. ...

Orchestrating the Enterprise Ecosystem

Book (2024) - Albert Plugge, Shahrokh Nikou
The concept of Global Business Services (GBS) is well recognised and researched by both scholars and practitioners. However, the complexity of applying GBS has been the subject of various critiques due to its effect on firms’ business processes, service portfolio and provisioning of in-house as well as outsourced services. Although GBS results have been much criticised, this book argues that the rise of digitalisation reopens the question of implementing GBS successfully.

The findings of this novel research, which is based on a multi-method approach, provide insights in relevant GBS factors and how these factors affect a GBS implementation strategy. Further analysis show how digitalisation, including platforms and AI, enable GBS organisations to decrease implementation issues. Research outcomes illustrate that firms which apply an enterprise ecosystem approach are better able to exchange GBS information. The willingness and ability of firms to intensify the collaboration at managerial and subject matter level will help to overcome GBS implementation challenges. This book puts forward the case that the rise of digitalisation enables GBS organisations to provide benefits and ensure that the GBS business model still matters. It will be of great interest to scholars and students of digital business and innovation. ...
Journal article (2023) - Albert Plugge, Shahrokh Nikou, Henry Robben, Henk Kievit
Purpose: To co-create value through dynamic collaborations, enterprises and their suppliers need to orchestrate the integration of complementary resources when providing business services. As such enterprises' strategic decision to apply a plural sourcing strategy to establish dynamic collaborations with their suppliers implies that both in-house and outsourced business services should be bundled into a business services portfolio. However, the antecedents that affect a business services portfolio have rarely conceptually been identified. Design/methodology/approach: Drawing on resource orchestration theory, the authors theoretically developed and empirically validated a business services portfolio conceptual model. The model aims at explaining the critical antecedents to a business services portfolio based on a unique data set, comprising 121 international enterprises with variation in the degree of outsourcing, size, geographies and maturity. Partial least squares structural equation modelling was used to examine the relationships among the antecedents and a business services portfolio. Findings: The findings show that the antecedent, i.e. plural sourcing strategy, modularised business processes and customer orientation have a direct and significant effect on the enterprises' business services portfolio orchestration. The results of the mediation test indicate that modularised business processes fully mediate the relationships between three independent variables with the orchestration of business services portfolio. Originality/value: This study is the first to analyse the impact of plural sourcing strategy, modularised business processes and customer orientation on the business services portfolio orchestration from a plural sourcing context. Additionally, it examines the mediating role of modularised business processes in the relationship between the antecedents and business services portfolio orchestration. ...
Journal article (2023) - Shahrokh Nikou, Ilia Maslov
Purpose: Students' satisfaction with e-learning outcomes is a vital component in determining the adoption of e-learning systems. Understanding the antecedent factors impacting students' satisfaction with e-learning outcomes helps decision-makers at the higher education to take the necessary actions to enhance the quality of students' performance, especially during the exceptional times, such as the COVID-19 pandemic. Design/methodology/approach: This paper aims to determine and analyse the antecedent factors influencing students' satisfaction with e-learning outcomes during the pandemic. Structural equation modelling (SEM) is used to analysis a proposed research model. Findings: The SEM results show that digital communities in e-learning, information technology (quality and accessibility) and the online course design quality directly influence students' satisfaction with e-learning outcomes. More interestingly, results show that the COVID-19-related factors (1) awareness of the COVID-19, (2) perceived challenges (negatively) and (3) the educational institutions' preparedness also influence e-learning outcomes. Research limitations/implications: The results suggest that the decision-makers at the educational institutions should consider adopting a blended learning system approach to deliver e-learning during the emergency, such as the COVID-19 outbreak situation. Originality/value: This is one of the first studies in higher education context, which seek to identify the antecedent factors that influence students' satisfaction with e-learning outcomes during the COVID-19 pandemic. ...
Journal article (2023) - Shahrokh Nikou, Bibek Kadel, Dandi Merga Gutema
Purpose: The choices that international students make regarding abroad study destination selection or leave the host country after graduation are influenced by a variety of factors that are both related to positive and negative aspects of the host country. Design/methodology/approach: This study builds on the push-pull factor theory and examines the factors that influence international students' decision to choose abroad study destination (Finland) or leave the country after their graduations. The data were collected through an online survey of 195 international students currently studying in Finland and were analysed using partial least squares structural equation modelling (PLS-SEM) technique. This method offers a flexible and robust approach to test relationships, particularly in situations where sample size and the conceptual model are small and complex. Findings: The results show that international students' choice of study destination (Finland) is influenced by the host country's quality of life, academic excellence and economic factors such as salary and benefits. Unfamiliarity with the culture and language barriers have a negative impact on their decisions to stay in the host country after graduation. Originality/value: By utilising a comprehensive analysis of both push and pull factors in relation to the host country, this study unveils a novel perspective in the field of international student mobility. The results provide insights to the institutional leaders and policymakers into how to attract and retain international students by focusing on the factors that matter most to international students. To attract more international students, higher education institutions (HEIs) should include career development activities, e.g. job fairs, language training, scholarships and internships in their curriculum. Moreover, it provides recommendations on how to create a welcoming and supportive environment that promotes academic excellence and career development. ...

A configurational analysis of factors influencing pedagogical choices

Journal article (2023) - Shahrokh Nikou, Candida Brush, Birgitte Wraae
Purpose: Entrepreneurship education (EE) is critical for developing the skills of tomorrow's entrepreneurs and leaders. While significant research examines the content, student learning processes and outcomes, less studied are the entrepreneurship educators and their pedagogical preferences. Following a cognitive process model of decision-making, this study explores how self-efficacy, philosophy of teaching, entrepreneurship training and teaching experience influence entrepreneurship educator preferences to follow either a teacher-centric or a student-centric approach. This study also includes gender in a secondary analysis of the relationships. Design/methodology/approach: The data were collected from 289 entrepreneurship educators in 2021, and fuzzy-set comparative qualitative analysis (fsQCA) was used to obtain configurations of conditions (causal recipes) that lead to teacher-centric or student-centric model. A secondary analysis explores whether there are different configurations of conditions when gender is added to the analysis. Findings: The results of our fsQCA analysis reveal multiple configurations of conditions (causal recipes) that result in a preference for either a teacher-centric or student-centric approach to teaching entrepreneurship. The authors find that teaching experience is the main condition for the teacher-centric model, while self-efficacy and entrepreneurship training are the main conditions for the pathways leading to student-centric model. The fsQCA results also show that the configurations are affected when gender is taken into account in the analysis. Originality/value: This study, one of the first of its kind, uses a configurational approach to examine pathways that contribute to the teaching preferences of entrepreneurship educators. This paper uses self-efficacy, teaching philosophy, teaching experience and entrepreneurship training as conditions to identify multiple unique pathways that result in either a teacher-centric or student-centric pedagogical model in EE. Notably, differences by gender are also found in this study. ...