The sustainability scale-up framework

A tool to design scale-up strategies for sustainable businesses

Journal Article (2025)
Author(s)

A. Panigrahi (TU Delft - Responsible Marketing and Consumer Behavior)

Shahrokh Nikou (TU Delft - Responsible Marketing and Consumer Behavior)

G. Calabretta (TU Delft - DesIgning Value in Ecosystems)

Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1016/j.spc.2025.08.021
More Info
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Publication Year
2025
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
Green Open Access added to TU Delft Institutional Repository as part of the Taverne amendment. More information about this copyright law amendment can be found at https://www.openaccess.nl. Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.@en
Volume number
59
Pages (from-to)
375-392
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Abstract

Sustainable Business Model (SBM) is a strategic approach that integrates sustainability into the core operations and values of organisations. However, scaling SBMs remains a significant challenge due to resource constraints, operational inefficiencies, and stakeholder complexities, emphasising the need for structured frameworks to facilitate this process. This paper introduces the Sustainability Scale-Up Framework (SSF), a comprehensive tool explicitly developed through a design approach to help businesses scale their operations while maintaining alignment with environmental, social, and economic sustainability principles. The SSF was developed iteratively through an extensive literature review, and semi-structured interviews with experts and practitioners of sustainable startups. The SSF's layered structure systematically addresses value creation, operational scalability, stakeholder engagement, and strategic alignment, uniquely integrating value tensions across economic, social, and environmental dimensions to guide the scaling of SBMs. The SSF was validated through a business case workshop where its practical utility based on parameters like usability, flexibility, coherence, and applicability were examined. This paper contributes to SBM, scalability, and strategic design literature by offering insights through a vision-driven framework, providing a novel methodological approach to integrate strategic design principles into scaling processes, and delivering practical tools for businesses, and policymakers to foster sustainable growth for achieving transformative impact.

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