Digitalisation of Global Business Services

Orchestrating the Enterprise Ecosystem

Book (2024)
Author(s)

Albert Plugge (Nyenrode Business Universiteit)

Shahrokh Nikou (TU Delft - Industrial Design Engineering)

Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1007/978-3-031-51528-6 Final published version
More Info
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Publication Year
2024
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Publisher
Palgrave MacMillan Publishers
ISBN (print)
['978-3-031-51527-9', '978-3-031-51530-9']
ISBN (electronic)
978-3-031-51528-6
Downloads counter
131

Abstract

The concept of Global Business Services (GBS) is well recognised and researched by both scholars and practitioners. However, the complexity of applying GBS has been the subject of various critiques due to its effect on firms’ business processes, service portfolio and provisioning of in-house as well as outsourced services. Although GBS results have been much criticised, this book argues that the rise of digitalisation reopens the question of implementing GBS successfully.

The findings of this novel research, which is based on a multi-method approach, provide insights in relevant GBS factors and how these factors affect a GBS implementation strategy. Further analysis show how digitalisation, including platforms and AI, enable GBS organisations to decrease implementation issues. Research outcomes illustrate that firms which apply an enterprise ecosystem approach are better able to exchange GBS information. The willingness and ability of firms to intensify the collaboration at managerial and subject matter level will help to overcome GBS implementation challenges. This book puts forward the case that the rise of digitalisation enables GBS organisations to provide benefits and ensure that the GBS business model still matters. It will be of great interest to scholars and students of digital business and innovation.