Is official information about distracted driving enough? A critical investigation of Government-provided information and road rules in Australia

Abstract

Empirical data demonstrates that distracted driving is a leading cause of crashes even in countries with sophisticated road safety systems. As such, a paradigm shift is needed to prevent driver distraction. This study aims to contribute to this paradigm shift by critically investigating the official distraction-related information and road rules for drivers in Australia, while gaining an understanding of how distraction is specifically addressed in these materials. Using a multistage content analysis, it was identified that official information focuses on three major categories including overview of distraction, sources of distraction, and prevention of distraction. The findings suggested ways that State Governments could improve the available information and road rules, as some of these materials were insufficient or ambiguous. For instance, several sources of distraction, particularly internal distractions (e.g., medical impairments) and external distractions (e.g., advertisement billboards) have been overlooked or received limited attention in the information. Additionally, the information does not address the specific needs of certain road users, such as young and inexperienced drivers. Further, the guidelines for safe interaction with certain in-vehicle distractions such as smartwatches, advanced driving assistance systems, and pets are insufficient or inconsistent across jurisdictions. The rules concerning some distraction types are ambiguous and contain uncertainties. Furthermore, general rules involving distracted driving such as those related to careless driving were found to lack specificity. The results of this investigation provide guidance for policymakers worldwide in developing road rules for distracted driving and the need to change the approach to a more holistic management of distractions.