Potential for mode shifts due to Mobility-as-a-Service

Results from the Netherlands Mobility Panel

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Abstract

The primary goal of this study is to quantify the expected effects of Mobility-as-a-Service on travel preferences and travel behaviour in the Netherlands. We do this by studying the expected changes in preferences and behaviour related to the following determinants of travel mode choice: travel time, travel costs, convenience and comfort, flexibility and freedom, willingness to share and certainty. We achieve this by collecting and analysing survey data, including a choice experiment. This allows to detect preferences and trade-offs that people would be willing to make for a system which still does not completely exist in reality. To make choice sets relevant for respondents (e.g. relating their choices to current travel behaviour), we select respondents from the Netherlands Mobility Panel (MPN), which is a household panel started in 2013 that maps the travel behaviour of a certain group of people and households over a period of consecutive years. Our research makes several contributions, including shedding light on the extent to which the promise of MaaS as a tool to assist in the shift towards more sustainable travel can be kept.