A WeChat-based e-commerce solution to sell Dutch brands in China
Yihui Fang (TU Delft - Industrial Design Engineering)
Sijia Bakker-Wu – Graduation committee member (TU Delft - Responsible Marketing and Consumer Behavior)
Anne Kranzbühler – Mentor (TU Delft - Responsible Marketing and Consumer Behavior)
More Info
expand_more
Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.
Abstract
Oversea shopping is becoming increasingly popular among Chinese consumers. Nextport- China is a China-focused digital marketing agency in Amsterdam. The company is help- ing some Dutch brands to market in China. It wants to explore the possibility of selling Dutch products to Chinese consumers online.