A WeChat-based e-commerce solution to sell Dutch brands in China
Y. Fang (TU Delft - Industrial Design Engineering)
Sijia Wu – Graduation committee member (TU Delft - Responsible Marketing and Consumer Behavior)
A. Kranzbuhler – Mentor (TU Delft - Responsible Marketing and Consumer Behavior)
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Abstract
Oversea shopping is becoming increasingly popular among Chinese consumers. Nextport- China is a China-focused digital marketing agency in Amsterdam. The company is help- ing some Dutch brands to market in China. It wants to explore the possibility of selling Dutch products to Chinese consumers online.