Electrifying car brands: taking brands into consideration in the idea generation phase

Moons, I.M.R.; de Pelsmacker, P; de Wit, I; Du Bois, E

Electrifying car brands: taking brands into consideration in the idea generation phase

Conference paper (2012)

Authors

I.M.R. Moons Product Innovatie Management

P de Pelsmacker External organisation

I de Wit External organisation

E Du Bois External organisation

Department

Product Innovatie Management

To reference this document use:

http://resolver.tudelft.nl/uuid:18c5fdae-3e14-4f42-ae61-70a3e09bcc70

More Info

expand_more

Published Date

2012

Language

English

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Department

Product Innovatie Management

No files available

Metadata only record. There are no files for this conference paper.