P de Pelsmacker | TU Delft Repository

Pd

P de Pelsmacker

Conference paper (5)

5 records found

1

Electrifying car brands: taking brands into consideration in the idea generation phase

Conference paper (2012) - I.M.R. Moons (author), P de Pelsmacker (author), I de Wit (author), E Du Bois (author)

Electrifying car brands: incorperating brand personality and brand experience in product design

Conference paper (2011) - I.M.R. Moons (author), P de Pelsmacker (author), C.J.P.M. de Bont (author)

The extended decomposed theory of planned behaviour. A framework for investigating the adoption process of electric cars

Conference paper (2010) - I.M.R. Moons (author), P de Pelsmacker (author), C.J.P.M. de Bont (author), A. Standaert (author)

The motivational power of emotions and habits for the intention to adopt an electric car

Conference paper (2010) - I.M.R. Moons (author), C.J.P.M. de Bont (author), P de Pelsmacker (author)

The motivational determinants in adopting sustainable products

Conference paper (2009) - I Moons (author), C.J.P.M. de Bont (author), P de Pelsmacker (author), A. Standaert (author)