Electrifying car brands: incorperating brand personality and brand experience in product design

Conference Paper (2011)
Author(s)

IMR Moons (TU Delft - Product Innovatie Management)

P de Pelsmacker (External organisation)

C.J.P.M. de Bont (TU Delft - Management Support)

Department
Product Innovatie Management
More Info
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Publication Year
2011
Language
English
Department
Product Innovatie Management
Pages (from-to)
1-10
ISBN (print)
978-94-6190-718-9

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