Electrifying car brands: incorperating brand personality and brand experience in product design
Conference Paper
(2011)
Author(s)
IMR Moons (TU Delft - Product Innovatie Management)
P de Pelsmacker (External organisation)
C.J.P.M. de Bont (TU Delft - Management Support)
Department
Product Innovatie Management
To reference this document use:
https://resolver.tudelft.nl/uuid:fce0e6f4-ecfa-4ece-a8b6-693db1c8c459
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Publication Year
2011
Language
English
Department
Product Innovatie Management
Pages (from-to)
1-10
ISBN (print)
978-94-6190-718-9
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