What about design newness? Investigating the relevance of a negleted dimension of product innovativeness
Journal Article
(2009)
Author(s)
KSS Talke (TU Delft - Responsible Marketing and Consumer Behavior)
S Salomo (External organisation)
JE Wieringa (External organisation)
A Lutz (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:1d2db1a9-f729-4d72-8e0a-c591c519eb95
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Publication Year
2009
Research Group
Responsible Marketing and Consumer Behavior
Issue number
6
Volume number
26
Pages (from-to)
601-615
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