What about design newness? Investigating the relevance of a negleted dimension of product innovativeness

Journal article (2009)

Authors

KSS Talke Responsible Marketing and Consumer Behavior
S Salomo External organisation
JE Wieringa External organisation
A Lutz External organisation
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2009

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior