Market information processing in new product development: the importance of process interdependency and data quality

Can ambient scent enhance the nightlife experience?

Managing diffusion barriers when launching new products

Innovative or imitative design for product performance: empirical evidence form Danish furniture industry

The impact of the corporate mind-set on new product launch strategy and market performance

The importance of an effective launch strategy

Comparing the impact of design newness and technical newness on sales across the product lifecycle

What about design newness? Investigating the relevance of a negleted dimension of product innovativeness

Launching technological innovations: the relevance of a stakeholder perspective

Addressing consumer information needs in launch messages: how to stimulate adoption of new products

None

BoP market segmentation and proposing proper value proposition for the electronics industry: How to do so?

Which message content should be conveyed when launching a new product

Managing multiple innovation projects: innovation field orientation, innovativeness, and firm performance

Innovation field orientation and its effect on innovativeness and firm performance

Investigating the performance impact of newness from a design perspective

Functional management competence and growth of young technology-based firms