K

KSS Talke

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17 records found

Which message content should be conveyed when launching a new product
Conference paper - KSS Talke, G Colarelli O'Connor

Comparing the impact of design newness and technical newness on sales across the product lifecycle
Conference paper - S Salomo, KSS Talke, J Wieringa

What about design newness? Investigating the relevance of a negleted dimension of product innovativeness
Journal article - KSS Talke, S Salomo, JE Wieringa, A Lutz

Launching technological innovations: the relevance of a stakeholder perspective
Journal article - KSS Talke, S Salomo

Can ambient scent enhance the nightlife experience?

Managing multiple innovation projects: innovation field orientation, innovativeness, and firm performance
Conference paper - S Salomo, KSS Talke, N Strecker

Investigating the performance impact of newness from a design perspective
Conference paper - S Salomo, KSS Talke, A Lutz

Innovation field orientation and its effect on innovativeness and firm performance
Journal article - S Salomo, KSS Talke, N Strecker

Functional management competence and growth of young technology-based firms
Journal article - KSS Talke, S Salomo, S Brinckmann

BoP market segmentation and proposing proper value proposition for the electronics industry: How to do so?
Conference paper - KSS Talke, J.C. Diehl

The impact of the corporate mind-set on new product launch strategy and market performance
Journal article - KSS Talke, H.J. Hultink

Managing diffusion barriers when launching new products
Journal article - KSS Talke, H.J. Hultink

Market information processing in new product development: the importance of process interdependency and data quality

Addressing consumer information needs in launch messages: how to stimulate adoption of new products
Conference paper - KSS Talke, H.M.J.J. Snelders

Innovative or imitative design for product performance: empirical evidence form Danish furniture industry
Conference paper - L Hedemann, G. Gemser, KSS Talke

The importance of an effective launch strategy
Book chapter - H.J. Hultink, KSS Talke

None
Conference paper - S Salomo, KSS Talke, JE Wieringa