Addressing consumer information needs in launch messages: how to stimulate adoption of new products
Conference Paper
(2009)
Author(s)
KSS Talke (TU Delft - Responsible Marketing and Consumer Behavior)
Dirk Snelders (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:baea2bac-9845-409b-b629-f62474549b42
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Publication Year
2009
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-24
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