Managing diffusion barriers when launching new products
Journal Article
(2010)
Author(s)
KSS Talke (TU Delft - Responsible Marketing and Consumer Behavior)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:4d0fbaac-5f0e-4040-8dfd-7eb7e891d7c1
More Info
expand_more
expand_more
Publication Year
2010
Research Group
Responsible Marketing and Consumer Behavior
Issue number
4
Volume number
27
Pages (from-to)
537-553
No files available
Metadata only record. There are no files for this record.