Market information processing in new product development: the importance of process interdependency and data quality
Journal Article
(2011)
Author(s)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
KSS Talke (TU Delft - Responsible Marketing and Consumer Behavior)
A Griffin (External organisation)
E Veldhuizen (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:a3405247-58d5-4048-a0c3-4558034e24bc
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
2
Volume number
58
Pages (from-to)
199-211
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