Market information processing in new product development: the importance of process interdependency and data quality

Journal article (2011)

Authors

H.J. Hultink Responsible Marketing and Consumer Behavior
KSS Talke Responsible Marketing and Consumer Behavior
A Griffin External organisation
E Veldhuizen External organisation
Research Group
Responsible Marketing and Consumer Behavior
More Info
expand_more

Published Date

2011

Language

English

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Research Group

Responsible Marketing and Consumer Behavior