The importance of an effective launch strategy

Book chapter (2010)

Authors

H.J. Hultink Responsible Marketing and Consumer Behavior

KSS Talke Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

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http://resolver.tudelft.nl/uuid:920303d6-cac0-4e53-8989-baee7639a25d

Published Date

2010

Language

English

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Research Group

Responsible Marketing and Consumer Behavior