Making Sense of Information Reach and Information Richness in New Product Development: the case of E-sourcing information
Conference Paper
(2007)
Author(s)
S.C. Santema (TU Delft - Responsible Marketing and Consumer Behavior)
JA Kopecka (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:2117959f-ee96-4694-8c77-58a91ddc9946
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Publication Year
2007
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-12
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