Making Sense of Information Reach and Information Richness in New Product Development: the case of E-sourcing information

Conference paper (2007)

Authors

S.C. Santema Responsible Marketing and Consumer Behavior
J.A. Kopecka Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2007

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior