The mediating role of new product development in the link between market orientation and organizational performance

Journal Article (2007)
Author(s)

F Langerak (External organisation)

Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)

HSJ Robben (External organisation)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2007
Research Group
Responsible Marketing and Consumer Behavior
Issue number
4
Volume number
15
Pages (from-to)
281-305

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