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HSJ Robben
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5 records found
Marketingcommunicatie voor nieuwe producten
Book chapter -
HSJ Robben
,
S.C. Mooij
The mediating role of new product development in the link between market orientation and organizational performance
Journal article -
F. Langerak
,
H.J. Hultink
,
HSJ Robben
The role of predevelopment activities in the relationship between market orientation and performance
Journal article -
F. Langerak
,
H.J. Hultink
,
HSJ Robben
The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance
Journal article -
F. Langerak
,
H.J. Hultink
,
HSJ Robben
Managing consumers' product evaluations through direct product experience
Journal article -
S.C. Mooij
,
HSJ Robben