The role of predevelopment activities in the relationship between market orientation and performance
Journal Article
(2004)
Author(s)
F Langerak (External organisation)
Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
HSJ Robben (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:a04b0baf-3f0b-4b2f-8795-013a43857c1a
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Publication Year
2004
Research Group
Responsible Marketing and Consumer Behavior
Issue number
3
Volume number
34
Pages (from-to)
295-309
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