The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance

Journal article (2004)

Authors

F. Langerak External organisation
H.J. Hultink Responsible Marketing and Consumer Behavior
HSJ Robben External organisation
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2004

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior