The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance
Journal Article
(2004)
Author(s)
F Langerak (External organisation)
Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
HSJ Robben (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:deef8fc1-1164-4d64-b37c-510ca06db57d
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Publication Year
2004
Research Group
Responsible Marketing and Consumer Behavior
Issue number
2
Volume number
21
Pages (from-to)
79-94
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