Marketingcommunicatie voor nieuwe producten
Book Chapter
(2004)
Author(s)
HSJ Robben (External organisation)
Sylvia Mooij (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:a3e02451-d819-4352-9073-7731a9dd8ac1
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Publication Year
2004
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
186-203
ISBN (print)
90-430-0867-2
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