Managing consumers' product evaluations through direct product experience

Journal Article (2002)
Author(s)

Sylvia Mooij (TU Delft - Responsible Marketing and Consumer Behavior)

HSJ Robben (External organisation)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2002
Research Group
Responsible Marketing and Consumer Behavior
Issue number
6-7
Volume number
11
Pages (from-to)
432-446

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