Managing consumers' product evaluations through direct product experience
Journal Article
(2002)
Author(s)
Sylvia Mooij (TU Delft - Responsible Marketing and Consumer Behavior)
HSJ Robben (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:58abd5b4-e36a-4541-92b0-7d183cb75c18
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Publication Year
2002
Research Group
Responsible Marketing and Consumer Behavior
Issue number
6-7
Volume number
11
Pages (from-to)
432-446
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