The impact of new product launch strategies on competitive reaction in industrial markets

Journal article (2002)

Authors

M Debruyne External organisation
R Moenaert External organisation
A Griffin External organisation
S Hart External organisation
H.J. Hultink Responsible Marketing and Consumer Behavior
H Robben External organisation
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2002

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior