The impact of perceptual combination effects on asymmetry in co-branded products

Conference Paper (2008)
Author(s)

LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)

E Petala (External organisation)

A. Kumar (External organisation)

H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2008
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
960-961
ISBN (print)
0-915552-63-9

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