The impact of perceptual combination effects on asymmetry in co-branded products
Conference Paper
(2008)
Author(s)
LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)
E Petala (External organisation)
A. Kumar (External organisation)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:28ce9ccd-1b1a-42f2-aeab-12a702a920d8
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Publication Year
2008
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
960-961
ISBN (print)
0-915552-63-9
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