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L
LM Bouten
Academic Work (13)
Book chapter (1)
Conference paper (8)
Doctoral thesis (1)
Journal article (3)
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13 records found
1
The impact of fit measures on the consumer evaluation of new co-branded products
Journal article (2011) -
H.J. Hultink (author)
,
LM Bouten (author)
,
H.M.J.J. Snelders (author)
CO-Branding: a brand partnership and a new product
Doctoral thesis (2010) -
LM Bouten (author)
Consumers judge hybrid products by their cover: The influence of product appearance on consumer reactiens to branded hybrid products
Conference paper (2009) -
M.C. Saeaeksjaervi (author)
,
LM Bouten (author)
What you see is what you get?: The influence of visual and textual information on perceived dominance in co-branded products
Conference paper (2009) -
LM Bouten (author)
,
H.J. Hultink (author)
Fusing products and brands: when does partnering pay off?
Conference paper (2009) -
LM Bouten (author)
,
M.C. Saeaeksjaervi (author)
The impact of perceptual combination effects on asymmetry in co-branded products
Conference paper (2008) -
LM Bouten (author)
,
E Petala (author)
,
A Kumar (author)
,
H.J. Hultink (author)
You know it takes two: the effect of expectation on consumer evaluations of new co-branded products
Conference paper (2007) -
F Secomandi (author)
,
H.M.J.J. Snelders (author)
,
H.J. Hultink (author)
,
LM Bouten (author)
When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products
Conference paper (2007) -
LM Bouten (author)
,
F Secomandi (author)
,
H.J. Hultink (author)
,
H.M.J.J. Snelders (author)
The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension
Book chapter (2007) -
LM Bouten (author)
,
H.J. Hultink (author)
,
C.J.P.M. de Bont (author)
,
N.P.G. van Leeuwen (author)
A chip off two old blocks: The influence of fit on the evaluation of a co-brand product
Conference paper (2006) -
LM Bouten (author)
,
H.J. Hultink (author)
,
H.M.J.J. Snelders (author)
Twee grote namen zijn uw dubbele waarborg!
Journal article (2006) -
LM Bouten (author)
,
C Stoof (author)
,
H.M.J.J. Snelders (author)
The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension
Conference paper (2005) -
LM Bouten (author)
,
H.J. Hultink (author)
,
C Bont (author)
,
N.P.G. van Leeuwen (author)
Does academic research in NP marketing reflect reality? Two academics compare literature with practitioner opinion
Journal article (2004) -
H.J. Hultink (author)
,
LM Bouten (author)