CO-Branding: a brand partnership and a new product
Doctoral Thesis
(2010)
Author(s)
LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:c220a294-79f5-4565-a09b-7cd0114155cc
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Publication Year
2010
Language
English
Research Group
Responsible Marketing and Consumer Behavior
ISBN (print)
978-90-5155-059-7
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