CO-Branding: a brand partnership and a new product

Doctoral Thesis (2010)
Author(s)

LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)

Contributor(s)

Erik-Jan Hultink – Promotor

HMJJ Snelders – Copromotor

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2010
Language
English
Research Group
Responsible Marketing and Consumer Behavior
ISBN (print)
978-90-5155-059-7

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