A chip off two old blocks: The influence of fit on the evaluation of a co-brand product

Conference Paper (2006)
Author(s)

LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)

H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)

Dirk Snelders (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2006
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-6
ISBN (print)
960-89199-0-8

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