A chip off two old blocks: The influence of fit on the evaluation of a co-brand product
Conference Paper
(2006)
Author(s)
LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Dirk Snelders (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:29a32810-ca1b-4383-a2fe-0ba690e543bc
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Publication Year
2006
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-6
ISBN (print)
960-89199-0-8
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