Does academic research in NP marketing reflect reality? Two academics compare literature with practitioner opinion

Journal Article (2004)
Author(s)

H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)

LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2004
Research Group
Responsible Marketing and Consumer Behavior
Issue number
2
Volume number
28
Pages (from-to)
24-25

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