Does academic research in NP marketing reflect reality? Two academics compare literature with practitioner opinion
Journal Article
(2004)
Author(s)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:2e50312a-4369-4cc0-89e0-1c6714b6fffb
More Info
expand_more
expand_more
Publication Year
2004
Research Group
Responsible Marketing and Consumer Behavior
Issue number
2
Volume number
28
Pages (from-to)
24-25
No files available
Metadata only record. There are no files for this record.