The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension
Conference Paper
(2005)
Author(s)
LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
C Bont (External organisation)
N.P.G. van Leeuwen (TU Delft - OLD Management and Organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:04c3f9a8-9a59-4cc2-8b8b-93e724e4f997
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Publication Year
2005
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
667-674
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