N.P.G. van Leeuwen

Book chapter (1)

Conference paper (2)

3 records found

The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension

Durable products in need for branded new product development

Conference paper (2005) - Jan Buijs (author) , N.P.G. van Leeuwen (author)

The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension