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N.P.G. van Leeuwen
Academic Work (3)
Book chapter (1)
Conference paper (2)
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3 records found
1
The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension
Book chapter (2007) -
LM Bouten (author)
,
H.J. Hultink (author)
,
C.J.P.M. de Bont (author)
,
N.P.G. van Leeuwen (author)
Durable products in need for branded new product development
Conference paper (2005) -
J.A. Buijs (author)
,
N.P.G. van Leeuwen (author)
The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension
Conference paper (2005) -
LM Bouten (author)
,
H.J. Hultink (author)
,
C Bont (author)
,
N.P.G. van Leeuwen (author)
