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N.P.G. van Leeuwen
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3 records found
Durable products in need for branded new product development
Conference paper -
J.A. Buijs
,
N.P.G. van Leeuwen
The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension
Conference paper -
LM Bouten
,
H.J. Hultink
,
C Bont
,
N.P.G. van Leeuwen
The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension
Book chapter -
LM Bouten
,
H.J. Hultink
,
C.J.P.M. de Bont
,
N.P.G. van Leeuwen