Durable products in need for branded new product development
Conference Paper
(2005)
Author(s)
Jan Buijs (TU Delft - OLD Management and Organisation)
N.P.G. van Leeuwen (TU Delft - OLD Management and Organisation)
Research Group
OLD Management and Organisation
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Publication Year
2005
Research Group
OLD Management and Organisation
Bibliographical Note
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Pages (from-to)
249-261
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