The impact of fit measures on the evaluation of a new product: an application to co-branding and brand extension
Book Chapter
(2007)
Author(s)
LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)
Erik Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
CJPM de Bont (TU Delft - Management Support)
N.P.G. van Leeuwen (TU Delft - OLD Management and Organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:130f8827-fde0-47c5-a342-29b6ed0b71e8
More Info
expand_more
expand_more
Publication Year
2007
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
87-100
ISBN (print)
81-314-0845-0
No files available
Metadata only record. There are no files for this record.