Consumers judge hybrid products by their cover: The influence of product appearance on consumer reactiens to branded hybrid products
Conference Paper
(2009)
Author(s)
M.C. Saaksjarvi (TU Delft - Responsible Marketing and Consumer Behavior)
LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:76df2282-dfa2-4070-b141-c5c7a600724d
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Publication Year
2009
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-7
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