Consumers judge hybrid products by their cover: The influence of product appearance on consumer reactiens to branded hybrid products

Conference Paper (2009)
Author(s)

M.C. Saaksjarvi (TU Delft - Responsible Marketing and Consumer Behavior)

LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2009
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-7

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