The impact of fit measures on the consumer evaluation of new co-branded products
Journal Article
(2011)
Author(s)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)
Dirk Snelders (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:8abbbceb-2ad2-4712-9bc3-13e8adf5af47
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
4
Volume number
28
Pages (from-to)
455-469
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