The impact of fit measures on the consumer evaluation of new co-branded products

Journal Article (2011)
Author(s)

H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)

LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)

Dirk Snelders (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
4
Volume number
28
Pages (from-to)
455-469

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