What you see is what you get?: The influence of visual and textual information on perceived dominance in co-branded products
Conference Paper
(2009)
Author(s)
LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:d9344dda-83b8-4a4d-b7b5-461b7991e264
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Publication Year
2009
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
Geen enkele van de auteurs van deze conference proceeding is voorzien van een affiliatie; beroep doen op de uitzonderingsregel@en
Pages (from-to)
1-8
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