What you see is what you get?: The influence of visual and textual information on perceived dominance in co-branded products

Conference Paper (2009)
Author(s)

LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)

H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2009
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
Geen enkele van de auteurs van deze conference proceeding is voorzien van een affiliatie; beroep doen op de uitzonderingsregel@en
Pages (from-to)
1-8

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