You know it takes two: the effect of expectation on consumer evaluations of new co-branded products

Conference Paper (2007)
Author(s)

F Secomandi (External organisation)

Dirk Snelders (TU Delft - Responsible Marketing and Consumer Behavior)

Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)

LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2007
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-10
ISBN (print)
997-99483-5-3

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