You know it takes two: the effect of expectation on consumer evaluations of new co-branded products
Conference Paper
(2007)
Author(s)
F Secomandi (External organisation)
Dirk Snelders (TU Delft - Responsible Marketing and Consumer Behavior)
Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:d393d8b6-1528-45ce-bf8b-dc49da2eb636
More Info
expand_more
expand_more
Publication Year
2007
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-10
ISBN (print)
997-99483-5-3
No files available
Metadata only record. There are no files for this record.