When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products
Conference Paper
(2007)
Author(s)
LM Bouten (TU Delft - Responsible Marketing and Consumer Behavior)
F Secomandi (External organisation)
Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Dirk Snelders (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:99d5bef9-8567-480d-baee-4ae365759f22
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Publication Year
2007
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
529-536
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